Website Copywriter
The Position
We’re looking for a talented Freelance Website Copywriter who can craft clear, engaging, and conversion-focused website copy. You’ll help us write customer-friendly service pages that are easy to understand while maintaining accuracy, credibility, and EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness).
This role is ideal for someone who enjoys turning complex information into simple, persuasive language — and who understands how to write for both people and search engines.
Availability:
– Minimum of 20+ hours per week when project volume is high.
– Flexible schedule, but consistent turnaround times are key.
Responsibilities
- Write compelling, easy-to-understand service pages and landing pages that engage readers and drive conversions.
- Ensure copy aligns with SEO best practices (keywords, readability, structure).
- Maintain EEAT principles across all content.
- Collaborate with our internal team to align copy with the provided strategy and target keywords.
- Revise or edit copy as needed based on team feedback.
Requirements
- Proven experience writing website copy (service pages, landing pages, or homepages).
- Strong understanding of SEO fundamentals (we’ll provide keywords and strategy).
- Excellent command of grammar, tone, and structure.
- Ability to write clear, customer-centered copy that reflects business goals.
- Responsive communication and reliability for ongoing collaboration.
- Experience writing for home service industries (especially plumbing) is a plus.
About the Company
We are on a mission to help 300 plumbing shops to achieve their aspirations. We are dedicated to the highest quality service with a commitment to excellence.
We are a digital agency that takes pride in attracting high quality team members who are dedicated to providing the highest quality service. We take personal responsibility for all our outcomes. Everything we do, we do with a commitment to excellence. We believe in continuous improvement and serving others. We are team players and we support each other in being the best. Together we all win.
Core Values
As we grow as a company and organization we look forward to maintaining our vision and values and uphold them to the highest standards. We want to build an environment where our team players get excited about winning. Not just winning at what they do as an individual but winning as an organization, as a team, as a culture, and most importantly – WINNING AT LIFE.
- R – Relentless Excellence:
- “Excellence is our standard, not our goal.”
- “Everything we do carries our signature.”
- I – Integrity:
- “We operate with Integrity.”
- “We do what’s right, not what’s easy.”
- D - Dynamically Embracing Change:
- “We welcome change and evolve ahead of it.”
- “We chase progress, not comfort.”
- G – Greatness Through Teamwork:
- “We collaborate, care, and we win with teamwork.”
- “No egos – just excellence.”
- E – Extreme Ownership:
- “We take full ownership and responsibility.”
- “We solve problems and find solutions.”
