The Position
This is a senior individual contributor role carrying real weight. You’ll own paid search strategy across a portfolio of home services clients that includes accounts spending over $200,000 per month. You report to the Operations Manager and work alongside web designers and account managers, but the paid media strategy is yours.
We’re not looking for someone to follow a playbook. We want someone who has their own and knows when to adjust it.
Who will thrive here
Our best people take ownership without being told to, hold themselves to a higher standard than anyone asks of them, and treat client results like they’re personally on the line. They adjust when things change, speak up before problems grow, and never confuse being busy with getting results.
If you need close supervision, prefer a lighter workload, or measure your day by tasks checked off rather than outcomes delivered, this role will frustrate you. We’d rather be straight with you upfront.
Responsibilities
-
- Own Google Ads strategy across Search, Display, Performance Max, and Local Services Ads for a portfolio of home services clients including six-figure monthly spend accounts
-
- Manage and optimize Local Services Ads (LSA / Google Guaranteed)
-
- Set up and manage Google Tag Manager from scratch, including conversion tracking, custom events, and attribution configuration
-
- Integrate ad data with client CRMs via API, specifically ServiceTitan, to match leads to closed jobs and produce true revenue-based ROI reporting
-
- Set up and manage call tracking in WhatConverts, connecting calls to campaigns and revenue outcomes
-
- Build and optimize landing pages in GoHighLevel, from templates and from the ground up
-
- Manage budgets, bids, negative keywords, audience segments, and campaign structure across all accounts
-
- Build client-facing performance dashboards in Looker Studio that show real business results, not just ad metrics
-
- Join client calls as needed to review strategy and results
- Spot opportunities and act on them without waiting to be asked
Requirements
-
- 7+ years of hands-on Google Ads management with proven experience on six-figure monthly spend accounts
- Experience in home services PPC, plumbing, HVAC, or electrical strongly preferred
- Google Ads certified (Search and Display minimum)
-
- Expert-level Google Tag Manager setup and management
-
- Experience with CRM integrations and closed-loop ROI reporting (ServiceTitan a strong plus)
-
- Experience building landing pages (GoHighLevel a strong plus)
-
- Comfortable with API-based integrations and technically capable of managing them independently
- Working knowledge of AI tools for content, page builds, and workflow efficiency
About the Company
Plumber Marketing USA is a digital marketing agency built specifically for plumbers, HVAC contractors, and electricians across the United States. We don’t do generalist marketing. We go deep on home services, and our clients grow because of it.
We’re on a mission to help plumbing and HVAC shops reach their potential. Every person on our team takes personal ownership of that mission. We move fast, hold high standards, and support each other in doing the best work of our careers.
Core Values
As we grow as a company and organization we look forward to maintaining our vision and values and uphold them to the highest standards. We want to build an environment where our team players get excited about winning. Not just winning at what they do as an individual but winning as an organization, as a team, as a culture, and most importantly – WINNING AT LIFE.
- EXCELLENCE. We do our work with a passionate commitment to doing it at the highest level. Our work displays who we are.
- OWNERSHIP. We take responsibility for our outcomes, not just our tasks.
- CHANGE.We embrace growth and opportunity to become better. We adapt to and excel with change.
- INTEGRITY. We do things the right way, with honesty and integrity.
-
TEAMWORK. We treat each other with respect and we help our teamates be and do better.
