Senior SEO Specialist
The Position
We are seeking a results-driven Senior SEO Specialist to join our team. This role is crucial to our SEO department, which is responsible for identifying and implementing improvements that enhance website performance, crawlability, indexability, and overall organic visibility. You’ll work closely with our SEO Director, SEO strategists, developers, and client success managers to execute scalable SEO solutions across multiple client websites.
Responsibilities
- Manage, train, and mentor a small team of SEO and copywriting professionals.
- Conduct comprehensive audits of existing clients’ website/SEO performance, and execute on those findings.
- Optimize website structure, metadata, and content to enhance search engine rankings for existing clients.
- Implement and refine local SEO strategies for clients.
- Determine site structure and ideal service pages for new clients based on audits of their existing website structure and performance
- Optimize content written by our copywriters while maintaining consistency in content structure and formatting to enhance user experience and search engine rankings.
- Manage and inform on link-building strategies and outreach initiatives.
- Stay updated on algorithm changes and industry trends to adjust strategies accordingly.
Requirements
- In-depth Knowledge of on-page SEO best practices, including keyword placement, content formatting, and internal linking.
- Strong skills in content writing, with the ability to make minor to medium changes in content both for search engines and the reader.
- Experience running comprehensive audits, including technical, content performance, site structure, etc.
- Experience managing and optimizing Google Business profiles.
- Experience using Google Search Console, GA4, SEMrush, Screaming Frog, and more to gather data to inform on SEO strategies.
- Strong attention to detail with the ability to follow structured guidelines and implement strategic plans...
- Excellent written and verbal communication skills
- Minimum 3 years of experience in an SEO specialist or similar role.
- Experience managing a small team preferred
- Strong experience in local SEO preferred
- Experience working for a marketing agency preferred
About the Company
We are on a mission to help 300 plumbing shops to achieve their aspirations. We are dedicated to the highest quality service with a commitment to excellence.
We are a digital agency that takes pride in attracting high quality team members who are dedicated to providing the highest quality service. We take personal responsibility for all our outcomes. Everything we do, we do with a commitment to excellence. We believe in continuous improvement and serving others. We are team players and we support each other in being the best. Together we all win.
RIDGE Core Values
As we grow as a company and organization we look forward to maintaining our vision and values and uphold them to the highest standards. We want to build an environment where our team players get excited about winning. Not just winning at what they do as an individual but winning as an organization, as a team, as a culture, and most importantly – WINNING AT LIFE.
- R – Relentless Excellence:
- “Excellence is our standard, not our goal.”
- “Everything we do carries our signature.”
- I – Integrity:
- “We operate with Integrity.”
- “We do what’s right, not what’s easy.”
- D - Dynamically Embracing Change:
- “We welcome change and evolve ahead of it.”
- “We chase progress, not comfort.”
- G – Greatness Through Teamwork:
- “We collaborate, care, and we win with teamwork.”
- “No egos – just excellence.”
- E – Extreme Ownership:
- “We take full ownership and responsibility.”
- “We solve problems and find solutions.”
